Nordic Run

Nordic Run

Nordic Run

NORDIC RUN

Five days, two country, an unforgettable journey.

Forget ideal driving conditions and predictable roads. Nordic Run 2027 is an unfiltered, high-octane collision with the Great North.

We are pushing deep into the Arctic Circle—a territory where ice dictates the rules and untamed wilderness is the only authority. This journey is tailor-made for those ready to test the true limits of their SUVs, their AWD systems, and their own driving skills against the harshest elements.

Starting from the snow-drowned landscapes of Kiruna in Swedish Lapland, we will tear across borders through the freezing extremes of Kilpisjärvi and Levi, before making our final stand in Rovaniemi. No compromises. Just silent forests, frozen lakes, and demanding terrains that require absolute focus from both machine and driver.

This is winter experienced at its absolute peak, sealed with the unmistakable luxury, style, and brotherhood of the SquadBall community.

About the Event

Welcome to Nordic Run — an uncompromising Nordic winter adventure across Sweden and Finland.

In 2027, Nordic Run takes us further north than ever before, deep into the Arctic Circle, where snow, ice, and raw nature define every mile. The journey begins in Kiruna, in the heart of Swedish Lapland, before crossing borders and carving through the Nordic wilderness via Kilpisjärvi and Levi, ending in Rovaniemi — the legendary home of Santa Claus.

This is Nordic Run at its absolute peak.

Built around adventure rather than asphalt, the rally puts SUVs, off-road capability, and true winter driving front and center. Expect frozen roads, snow-covered trails, and remote Arctic landscapes that demand both machine and driver to perform. Along the route, we dial everything up: snowmobile expeditions through untouched terrain, and the ultimate highlight — driving on an ice track, where precision, control, and adrenaline meet pure ice.

The finale takes place in Rovaniemi with a true Nordic classic: a dog sledding experience through snow-covered forests, bringing the journey to a close in a setting that captures the magic of the North. Surrounded by Arctic nature and winter silence, we finish Nordic Run in unmistakable SquadBall style.

Nordic Run is more than a drive — it’s an expedition.
A celebration of winter, adventure, and the raw Nordic frontier.

Pure. Exclusive. Unforgettable.

Key Details:

Date

January 26–30, 2027

Price

€3,199 per person (min./max. 2 persons per car)

More Details

Be part of something SPecial

Join a community where passion meets purpose. Every Squadball experience is crafted to connect people, places, and moments that leave a lasting impression — on the road and beyond.

Event Highlights

Explore our upcoming Squadball experiences — from luxury road rallies to exclusive destination events across Europe and beyond.

01 BREATHTAKING NORDIC ROUTES

Experience a true Nordic adventure where performance SUVs meet the untamed beauty of the Arctic Circle. This journey takes us deep into some of the most remote and demanding landscapes in Europe: frozen roads, snow-covered trails, and endless white expanses. The route will challenge you through Swedish Lapland, starting in Kiruna, crossing borders into the frozen extremes of Kilpisjärvi and Levi, before reaching an epic finale in Rovaniemi. It is an uncompromising drive surrounded by raw, untouched nature.

02 Luxury Accommodation

After a demanding day on the ice, retreat to premium luxury hotels handpicked in true SquadBall style. From the heart of Kiruna to the wilderness of Kilpisjärvi and the magic of Rovaniemi, expect exceptional comfort, world-class local cuisine, and the perfect, exclusive atmosphere to relax and recharge before the next Arctic stage.

03 Exclusive Networking Events

Nordic Run is fueled by the undeniable strength and camaraderie of the SquadBall community. Connect with fellow enthusiasts who share your passion for adventure and automotive excellence. Whether sharing stories over a relaxed dinner, gearing up for a snowmobile expedition, or celebrating the journey's end in Rovaniemi, you will forge lifelong bonds with like-minded drivers.

04 Professional Photography

Every controlled drift on the exclusive ice track, every snowmobile run through the deep powder, and every breathtaking Arctic landscape will be immortalized. Our dedicated team of professional photographers and videographers will travel with you, ensuring the raw beauty and adrenaline of your unforgettable expedition are documented in absolute cinematic quality.

Ready to join?

Explore our upcoming Squadball experiences — from luxury road rallies to exclusive destination events across Europe and beyond.

The Experience

An eight-day journey designed for those who live to drive — blending scenic routes, luxury stays, and the thrill of shared adventure.

The Experience

An eight-day journey designed for those who live to drive — blending scenic routes, luxury stays, and the thrill of shared adventure.

26/1

Arrival in Kiruna

Guests will arrive throughout the day in Kiruna, with flexible arrivals at their own pace. In the evening, we’ll gather at a premium luxury hotel, selected in true SquadBall style, for a relaxed welcome dinner and briefing. A chance to settle in, connect with fellow participants, and set the tone before our Arctic adventure begins the following day. Overnight: Hotel i Kiruna Dinner included

27/1

Kiruna → Kilpisjärvi

Our first driving day takes us from Kiruna to Kilpisjärvi, following some of the most scenic Arctic roads in the region. Upon arrival at Hotel Cahkal, we’re welcomed straight into the wilderness with a guided snowmobile experience, before returning to the hotel for a relaxed dinner and evening together in true SquadBall style. Overnight: Hotel Cahkal Breakfast & dinner included

28/1

Kilpisjärvi → Levi

One of the main highlights of Nordic Run. The day includes an exclusive snow and ice track experience, where you’ll test your SUV or sports car in true Arctic conditions. With professional instructors and private track access, you’ll safely explore the limits of your car before continuing on to Levi, where the day ends at our hotel. Overnight: Hotel in Levi Breakfast & dinner included

29/1

Levi → Rovaniemi

The final drive of Nordic Run takes us toward Rovaniemi, the home of Santa Claus. We wrap up the adventure with a classic dog sledding experience, followed by an evening enjoying the city — great food, great company, and a final night celebrating the journey in true SquadBall style. Overnight: Hotel in Rovaniemi Breakfast & dinner included

30/1

Farewell

After breakfast, it’s time to say goodbye and thank each other for an unforgettable Nordic Run 2027. Guests depart with lasting memories of Finland and Sweden’s raw beauty, Arctic experiences, and the unique camaraderie that defines every SquadBall adventure Breakfast included

Please note: adjustments to hotels, restaurants, and routes may occur in case of special or unforeseen circumstances – always with the goal of securing the best possible experience.

Package Includes

Every SquadBall experience is curated for comfort, performance, and exclusivity. Your participation includes a full suite of premium services designed to make each moment effortless and unforgettable.